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SearchCap: Google Penguin & disavows, search ad news & Amazon search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap:…
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Report: Amazon grows lead as product search engine of choice

94 percent of consumer-survey respondents said they planned to shop on Amazon this holiday season. The post Report: Amazon grows lead as product…
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How to Add Real-Time Communication to Your Existing Marketing Stack

Let’s think back to the early days of social media for a moment, and how it impacted our marketing. Not only did it…
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Google Penguin doesn’t penalize for bad links – or does it?

You technically no longer need to use the disavow file to help fix your Google Penguin issues – here is why. The post…
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Google announces slew of search ads and Analytics updates at SMX East

New audience targeting solutions, a free version of Optimize 360 and more. The post Google announces slew of search ads and Analytics updates…
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20 Fascinating Topics That Every New Blog Should Tackle

When you know your stuff, writing a blog is easy, right? Uh. Not necessarily. I’d say that I’m pretty familiar with digital marketing.…
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The four pillars of the future of SEO

What does the future of search engine optimization have in store for us? Columnist Pratik Dholakiya looks at recent trends to explain the…
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Bing’s latest search features include a look at the stars, molecule models & virtual Rubik’s Cube

Bing has rolled out new educational-themed search results aimed at helping students and teachers. The post Bing’s latest search features include a look…
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How to implement mobile-specific ad copy for AdWords expanded text ads

If implementing mobile-specific ad creative is vital to your AdWords success, columnist Jason Puckett shows you two ways to do it. The post…
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What you didn’t know about recent Quality Score changes

Columnist Frederick Vallaeys discusses the impact of some recent AdWords changes on Quality Score and provides an updated version of a free script…
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