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SearchCap: Google Merchant Center update, SEO & Chrome

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap:…
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Google debuts a brand-new look for Merchant Center

A much needed face lift also includes some new features, including sharp new feed rules. The post Google debuts a brand-new look for…
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7 Reasons Your Site Isn’t Ready for A/B Testing

You’ve invested a lot of time and effort into perfecting your website and you want to get the maximum return from that investment.…
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Five free Chrome extensions for SEO practitioners

Columnist Brian Harnish details 5 free Chrome extensions he uses on a regular basis, for SEO tasks ranging from screen shots to checking…
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Moving your SEO program beyond discovery

As search engine optimization (SEO) professionals, we want to help new customers discover our clients’ businesses — but columnist Casie Gillette reminds us…
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Search competitor analysis: backlinks, keywords and pages

Columnist Andrew Dennis walks through his competitor analysis process to show how you can inform your organic search efforts by unearthing competitor strategies.…
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The Two-Part SEO Ranking Model: Let’s Make SEO Simple

Posted by EricEnge There sure is a lot of interest in SEO ranking factors: There have been major studies done on this, notably…
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SearchCap: Google review guidelines, Panda mode & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap:…
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10 Content Writing Tips That Will Help You Find Interesting Topics in Minutes

You’ve probably faced this before. I know I have. You’ve run out of ideas. Maybe you’ve been blogging along for, I don’t know,…
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Leaking Leads? Here’s How to Plug Your Analytics Gaps

Full funnel attribution is the dream. A pipe dream. In most cases. Because a majority of the time, you’re nowhere close. Campaigns are…
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